Privacy Policy

Effective Date: December 1, 2025

Introduction

Automotive Insights Inc. ("we," "us," or "our") is committed to protecting the privacy and security of your information. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website at myautoinsights.com or use our data analytics services (collectively, the "Service").

By accessing or using our Service, you agree to this Privacy Policy. If you do not agree with our policies and practices, please do not use our Service.


1. Information We Collect

We collect information about you in various ways when you use our Service. The types of information we collect include:

1.1 Information You Provide Directly

Contact and Account Information: When you create an account, request information, or contact us, we may collect:

  • Name, email address, phone number
  • Company name, job title
  • Billing and payment information
  • Communications preferences

Customer Support Information: When you contact our support team, we collect the information you provide in your communications with us.

Marketing Communications: If you subscribe to our newsletters or marketing materials, we collect your email address and communication preferences.

1.2 Information Collected Automatically

Usage Data: When you access our Service, we automatically collect:

  • Internet Protocol (IP) address
  • Browser type and version
  • Device type and operating system
  • Pages visited, time spent on pages, and click patterns
  • Referring/exit pages and URLs
  • Date and time stamps of your activities

Cookies and Tracking Technologies: We use cookies, web beacons, and similar tracking technologies to collect information about your browsing activities. Cookies are small data files stored on your device. You can control cookies through your browser settings, though disabling cookies may limit your ability to use certain features of our Service.

Log Files: Our servers automatically record information created by your use of the Service, including web requests, browser language, and server logs.

1.3 Application Data

For users of our data analytics platform, we process:

Dealership Data: Information provided by or on behalf of our customers, including:

  • Vehicle inventory data (VINs, make, model, specifications)
  • Sales transaction data
  • Finance and insurance (F&I) performance metrics
  • Customer demographic data (as provided by dealerships)
  • Dealership performance analytics

Integrated Data Sources: Data obtained through integrations with third-party systems, dealer management systems (DMS), and automotive data providers.

1.4 Information from Third Parties

We may receive information about you from:

  • Business partners and data providers in the automotive industry
  • Third-party authentication services
  • Public databases and data aggregators
  • Marketing and analytics service providers

2. How We Use Your Information

We use the information we collect for the following purposes:

2.1 Service Provision and Improvement

  • Provide, operate, and maintain our data analytics platform
  • Process transactions and send transaction notifications
  • Generate reports, dashboards, and analytics for our customers
  • Decode VINs and enrich vehicle data
  • Develop new features and improve our Service
  • Troubleshoot technical issues and provide customer support

2.2 Communication

  • Respond to your inquiries and requests
  • Send service-related announcements and updates
  • Provide customer support and technical assistance
  • Send marketing communications (with your consent where required)
  • Conduct surveys and gather feedback

2.3 Business Operations

  • Process payments and manage accounts
  • Detect, prevent, and address fraud and security issues
  • Comply with legal obligations and enforce our terms
  • Protect our rights, privacy, safety, and property
  • Conduct data analysis and research

2.4 Personalization

  • Customize your experience with our Service
  • Provide relevant content and recommendations
  • Remember your preferences and settings

2.5 AI-Powered Features

We use artificial intelligence to provide analytics, insights, and conversational assistance through our MyAI feature. When you use AI-powered features, the following data may be processed by our third-party AI service provider:

  • Your chat messages, questions, and conversation history
  • Dealership names and identifiers
  • Aggregated dealership performance metrics, including sales and financial data
  • Report content when discussing AI-generated reports

This data is sent to Amazon Web Services (AWS) via Amazon Bedrock, which utilizes AI models provided by Anthropic (Claude). Data is transmitted over encrypted connections and processed in real time to generate responses.

Your data is not used to train or improve AI models. AWS Bedrock does not store or retain your inputs or outputs beyond the duration of the request. Anthropic does not have access to your data outside of processing your request through AWS Bedrock.

Before using AI features for the first time in the mobile app, you will be asked to review and consent to this data processing. You may decline, in which case AI features will not be available to you.


3. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

3.1 Service Providers

We share information with third-party service providers who perform services on our behalf, including:

  • Cloud hosting and infrastructure providers (AWS)
  • AI and machine learning service providers (Amazon Bedrock / Anthropic) for powering conversational AI and analytics features
  • Payment processors
  • Analytics and monitoring services
  • Customer support platforms
  • Email and communication services
  • Marketing and advertising platforms

These service providers are contractually obligated to use your information only to provide services to us and to implement appropriate security measures.

3.2 Business Partners

With your consent or as necessary to fulfill our services, we may share information with:

  • Automotive data providers and aggregators
  • Integration partners and third-party platforms
  • Dealership management system (DMS) providers

3.3 Business Transfers

If we are involved in a merger, acquisition, asset sale, or other business transaction, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your information.

3.4 Legal Requirements

We may disclose your information when required by law or in response to:

  • Valid legal processes (subpoenas, court orders, legal proceedings)
  • Government or regulatory requests
  • Protection of our rights, property, or safety
  • Prevention of fraud or security threats
  • Enforcement of our terms and policies

3.5 Aggregated and De-identified Data

We may share aggregated, anonymized, or de-identified information that cannot reasonably be used to identify you, including industry benchmarks, market research, and statistical analysis.


4. Data Security

We implement appropriate technical, physical, and organizational security measures designed to protect your information from unauthorized access, disclosure, alteration, and destruction. Our security practices include:

Technical Safeguards:

  • Encryption of data in transit using TLS/SSL protocols
  • Encryption of data at rest using industry-standard encryption
  • Secure cloud infrastructure with AWS
  • Multi-factor authentication for account access
  • Regular security assessments and vulnerability testing
  • Automated security monitoring and threat detection

Organizational Safeguards:

  • Employee training on data privacy and security
  • Access controls and least-privilege principles
  • Confidentiality agreements with employees and contractors
  • Incident response procedures
  • SOC 2 compliance processes

Physical Safeguards:

  • Secure data center facilities maintained by our cloud providers
  • Environmental controls and redundancy systems
  • Restricted physical access to infrastructure

While we implement industry-standard security measures, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security of your information.


5. Data Retention

We retain your information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Our retention practices include:

Account Information: Retained for the duration of your account relationship and for a reasonable period thereafter to comply with legal obligations, resolve disputes, and enforce agreements.

Application Data: Customer data is retained according to our service agreements and may be retained for business analytics purposes in aggregated or de-identified form.

Usage Data: Retained for operational purposes, typically between 12-24 months, unless needed for legal compliance or security purposes.

Marketing Communications: Maintained until you unsubscribe or request deletion.

When information is no longer needed, we securely delete or anonymize it in accordance with our data retention policies.


6. Your Rights and Choices

Depending on your location and applicable law, you may have certain rights regarding your information:

6.1 Access and Portability

You may request access to the personal information we hold about you and receive a copy in a portable format.

6.2 Correction

You may request that we correct inaccurate or incomplete information about you.

6.3 Deletion

You may request deletion of your personal information, subject to certain legal exceptions.

6.4 Restriction and Objection

You may request that we restrict processing of your information or object to certain processing activities.

6.5 Opt-Out of Marketing

You may opt out of receiving marketing communications by:

  • Clicking the "unsubscribe" link in our emails
  • Adjusting your account communication preferences
  • Contacting us at privacy@myautoinsights.com

6.6 Cookie Controls

You can manage cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent.

6.7 Do Not Track

We do not currently respond to "Do Not Track" signals, as there is no uniform standard for DNT signal interpretation.

To exercise any of these rights, please contact us using the information in the "Contact Us" section below.


7. SMS Communications

If you opt in to receive SMS messages from us:

  • You consent to receive text messages for notifications, updates, and service-related communications
  • Message frequency varies based on your activity and preferences
  • Standard message and data rates may apply as determined by your carrier
  • Your phone number and SMS consent are not shared with third parties for marketing purposes
  • You may opt out at any time by replying "STOP" to any message or contacting us

8. Employment Applications

If you apply for employment through our website:

  • We collect the information you provide in your application materials
  • Information is used to evaluate your candidacy and communicate regarding open positions
  • We may share information with third-party recruiting services acting on our behalf
  • You may update or delete your employment profile by logging into your account
  • You represent that all information submitted is true, complete, and accurate

9. Third-Party Links and Services

Our Service may contain links to third-party websites, services, or applications. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party services before providing information to them.


10. Children's Privacy

Our Service is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we learn that we have collected information from a child without parental consent, we will promptly delete such information.


11. California Privacy Rights

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and other California privacy laws.

11.1 Categories of Personal Information Collected

In the preceding 12 months, we have collected the following categories of personal information:

  • Identifiers: Name, email address, postal address, IP address, account name, phone number
  • Personal Information (Cal. Civ. Code ยง1798.80(e)): Name, address, telephone number, employment information, financial information
  • Protected Classifications: Age, gender (when voluntarily provided)
  • Commercial Information: Purchase history, products or services obtained or considered
  • Internet/Network Activity: Browsing history, search history, website interaction information
  • Geolocation Data: General location information derived from IP address
  • Professional/Employment Information: Current or past employment information (for job applicants)

11.2 Sources of Personal Information

We collect this information from:

  • Directly from you (forms, account creation, communications)
  • Automatically through your use of our Service
  • From our customers and their authorized representatives
  • From third-party data providers and business partners
  • Through API integrations with dealership management systems

11.3 Business Purpose for Collection

We collect and use personal information for the business purposes described in Section 2 of this Privacy Policy.

11.4 Information Sharing

We share personal information with service providers, business partners, and as described in Section 3 of this Privacy Policy. We do not sell personal information.

11.5 Your California Privacy Rights

California residents have the right to:

Right to Know: Request disclosure of the categories and specific pieces of personal information we have collected, the categories of sources, the business purpose for collection, and the categories of third parties with whom we share information.

Right to Delete: Request deletion of personal information we have collected, subject to certain exceptions.

Right to Opt-Out: Opt out of the sale of personal information (we do not sell personal information).

Right to Non-Discrimination: Exercise your CCPA rights without receiving discriminatory treatment.

Shine the Light: Under California Civil Code Section 1798.83, request information about our disclosure of personal information to third parties for direct marketing purposes.

11.6 Exercising Your Rights

To exercise your California privacy rights, submit a verifiable consumer request by:

You or an authorized agent may submit a request on your behalf. We will verify your identity before responding to your request. We cannot fulfill your request if we cannot verify your identity or authority to make the request.

We will respond to verifiable requests within 45 days. If we need additional time (up to 90 days total), we will notify you of the reason and extension period.


12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will:

  • Update the "Effective Date" at the top of this policy
  • Post the revised policy on our website
  • Notify you of material changes via email or prominent notice on our Service, as required by law

We encourage you to review this Privacy Policy periodically. Your continued use of the Service after any changes constitutes your acceptance of the updated Privacy Policy.


13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Email: privacy@myautoinsights.com
Phone: 817-905-1018
Website: https://myautoinsights.com

We are committed to resolving privacy concerns and will respond to your inquiry promptly.


Last Updated: February 25, 2026